The beginning

Minds Connecting was founded by young entrepreneur Nadine Swinkels. From her study and experience in the conference industry/event sector she discovered the urgent need within the business market for renewal, acceleration and improvement in ways to share knowledge.

Nadine Swinkels: "In my opinion, the current way conferences are organised and the manner in which overall sharing of knowledge within the business market is facilitated, offers little potential for the future especially given the current market position, the emergence of e-working and other influences from society. This is the reason I created a new, unique service for the conference industry which can also be used to facilitate other forms of knowledge-sharing and fits with the current ‘networkgeneration’, the developments of today and those of the future.”

During her last year of higher level education Nadine Swinkels started a survey on the new service which resulted in a solid marketing plan. With this plan she graduated with a 9 out of 10 and got nominated for the ‘Joop Jansen Prijs’; a prize which is awarded for the best thesis of all graduate students of that particular year. The positive outcome of the survey and the positive reception by the public made her realize even more that this new service could be a real hit.

After her graduation Nadine Swinkels started working as a project manager at an international conference organization. While working in this position she got to learn more about the conference industry and the overall global business market and she got to expand her knowledge and test it in practice. Again she discovered that the conference industry is no longer what it once was which became even more clear with the economic crisis the world is facing these days.

With the knowledge to have a service that has so much potential, the increasing demand of the market and a healthy dose of business compulsion Nadine Swinkels decided in 2009 to actually implement and market the service within her own company. Minds Connecting was therefore officially launched in January 2010. An innovative development and an indispensible complement to the conference industry and the overall knowledge-sharing within the business market.